Fashion Is Life Presents: Summer Must-Haves for That Coastal-Cool Glow-Up

by Alexis Housey

Welcome to Summer: Fashion’s Sea-Spun Obsession Is Here

Lets dive In,

It’s Fashion Is Life, your go-to source for style decoded through a marketing lens (because yes, even your shoes deserve strategy). And if you’ve been anywhere near Pinterest, TikTok, or a Malibu boardwalk lately, you’ve probably noticed…

Summer 2025 is dressed in driftwood, dipped in shell gloss, and styled like she just stepped off a yacht in Capri.

Let’s talk about the pieces that sell, the trends that convert, and how you can turn your summer wardrobe into a walking content funnel.

 

 

Click The Photo to watch the Tiktok

Handbags That Whisper “I Summer In Sardinia”

This season, your bag isn’t just an accessory, it’s the headline of your outfit.

Top Trending Styles:

  • Seashell clutches with pearl or raffia detailing

  • Woven market totes with island embroidery

  • Mini straw crossbodies that scream “resort wear, but reimagined”

Summer Shoes: Think Island Toes, Not City Soles

She’s not wearing sneakers in July, she’s sliding into something sun-kissed and sea-worthy.

Must-Have Styles:

  • Rope-tie espadrilles

  • Shell-accented sandals

  • Fisherman flats in sandy tones

  • Jelly platforms with starfish charms (yes, Y2K is still floating) 

Michael Kors

Slide into Their Summer Style

Accessory Edit: When Your Jewelry Says “I Found This While Snorkeling”

Island accessories are everywhere and they’re selling fast because they aren’t just cute, they’re conversation starters.

Trending Now:

  • Cowrie shell body chains

  • Beaded dolphin chokers and anklets

  • Sea Shell drop earrings

  • Pearlescent sunglasses ... Sunglasses Period

Searchable Gold:

  • Coastal accessories for women

  • Summer sea animal jewelry

  • Mermaidcore fashion 2025

 

Kim Kardashian , Lori Harvey , Hailey Bieber , Lena Situations

 

Holiday Hook:
These looks align perfectly with:

  • Memorial Day (hello, white linen + shell clutch)

  • Fourth of July (red pedicure, blue jelly heels, done)

Labor Day escapes (the last luxe hurrah)

Real Talk:

You’re Not Just Selling Products. You’re Selling the Mood!

Aesthetic sells before the product ever does.

Make your marketing a moodboard.
 Optimize for long-tail dream searches.
 Speak in captions, not catalog copy.

Strategy Recap:

Want your summer wardrobe—or your content—to hit like a viral sound on TikTok?
Steal this sea-spun style blueprint:

  ✅ Build around a visual theme (island-core, sea goddess, California yacht club)

 ✅ Sync your style moments with emotion-packed dates (June weddings, vacays, birthdays)

✅ Turn every outfit into a searchable phrase

✅ Style with intention: Pinterest, Reels, Lookbooks—each needs its own slay

✅ And always, always sell the fantasy first

Ready to Elevate Your Brand?

Download the Free Webinar:
Creative Campaign Planning
Get insider strategies to craft high-converting, style-forward campaigns that actually connect.

Download Now

Join the Fashion Is Life VIP List

Be the first to access:
Exclusive trend reports
Creative strategy tips
Early access to future drops

Join the VIP List

Final Word from Fashion Is Life

This summer isn’t about chasing trends. It’s about becoming the aesthetic.
From seashell heels to straw bags that double as a flex, your summer style can and should do more than just look cute.

It should convert, because let’s be honest. A good outfit is nice.

But a shoppable vibe that feels like vacation?
 That’s magic.

 Now go grab that cowrie bag and pair it with something sun-drenched. 

 Your sea-spun era starts now.

 

Back to The Fashion Edit